Olympic Pictograms System Design 2022

- graphic design, system design - digital, video The main goal of this project is to design a unified system for Summer Olympic Games Sport Pictograms that can be applied to future Olympic Games regardless of the year and the host country. The host country will be able to integrate or add its own cultural elements to the pictogram system I have created. The system keeps the language of design consistent meanwhile being respectful to each host country. In this project, the system is represented by four sports and hypothetically being applied to two different host countries. On the other hand, this system is also intended for non-professional sports fields to advocate the spirit of the Olympic Games. The main targeted audience would be youth. One of the core concepts of the Olympic Games is to educate people, through sport practiced without discrimination of any kind. Youth is the future and hope of nations.

DESIGN PROCESS:
In this project, I am using four sports: hockey, diving, archery, and weightlifting to represent the sports and using China and Italy to represent host countries. As you can see, the choice of colour, frame shape, stroke texture, etc is specifically selected to match the cultural elements. There is also a guideline book helping designers understand the system better.
TICKETS AND SHIRTS:
These tickets will not just be a piece of paper for entering the field, they will also become memorabilia that people will cherish long after the games come to an end. The t-shirts are fun and engaging as I want whoever purchases them to be proud of their host country and remember the game in a unique way.​​​​​​​
Research and GRaphs:
Before the design process begins, I have done some research and case studies. These visual outcomes focus on researching and analyzing the evolution of the pictograms used from 1964 (Tokyo) until 2016 (Rio).

Other Projects

Animal Extinction Campaign 2021
Sença Design Festival 2022
Tactico 2022
Picasso Memorial Coin Design 2020
The Tiniest Importance 2021
Packaging Design 2021
Pianissimo 2021
↑Back to Top