- packaging design, branding, graphic design, illustration
- digital, 3D Mockup
This packaging series consists of three small individual projects under the theme of “introducing a foreign brand to Canada''. It includes a rebranding of a Chinese soft beverage, a hypothetical French skincare brand of face sheet masks, and a hypothetical Japanese honey brand. The purpose of this project is to introduce foreign bands to Canadian consumers since Canada is one of the most multicultural countries in the world.
Through the process of creating three projects, it has motivated me to accurately interpret and implement a product positioning strategy, to do in-depth research, and choose the correct target market and audience. These creative projects have also allowed me to understand the branding and packaging design strategy in multiple cultures.
Teammate: Angela Lam